200 Facebook Friends Generate 4,400 Twitter Followers Worth of Traffic

There are several reasons why one Facebook friend is worth 22 Twitter followers. If you didn't know the pure traffic potential of both social media networks, you'd spin your wheels on one side by investing the same amount of effort into each network.

For starters, Facebook status updates move much more slowly than Twitter's time line stream does. The average amount of time your Twitter post stays visible to the average user who follows about 130 people is 1 hour. On the contrary, since Facebook friends don't post nearly as often, your Facebook status message will be visible for about 12 hours to all of your friends.

If you don't believe me, just login to Facebook and see the time stamp of the oldest friend update. There are many other factors to consider when deciding which and how to invest your marketing horse power. The below video hits all the issues in detail. If you have any questions, ask them in the viral marketing forum